Compared to twenty years ago, the information that is constantly hurled at us today from digital outlets like Google is almost absurd.

‍Positive cult brands bring us together. They become woven into the fabric of our lives.

If you really want customers to connect, don’t be afraid to share your belief systems.

If you’re thinking of changing your message to something creative, unique, or “out of the box,” make sure you’re ready to stick with it.