There are some that say you can’t live with them but there’s not a business that can survive without them.

Even though every transaction isn’t a “big ticket” sale, the interaction during it could cause that customer to come back to you for a lifetime.

This “Jaws” incident is a good example of how one word can spark conversation.

There is a place for it, but it has to be a part of a bigger plan and your media consultant will know if (or how) it should be a part of your plan.