Exceeding their Goal

North Carolina Wesleyan University is a private liberal arts university offering undergraduate and graduate degree programs. Viamark was tapped to help launch their Personal. Practical. Purpose-Driven campaign to increase registrations and new enrollments.

Need/Goal

In addition to maintaining ongoing brand presence and growth, NCWU wanted to increase their overall enrollment numbers.

Solution

Viamark created a custom media strategy and worked with NCWU to deliver a high-quality message that remained consistent across multiple platforms.

Result

In the summer quarter, NCWU achieved 112% of their enrollment goal for undergraduates, a 12% increase from the previous year. For graduate enrollment, they reached 103% of their goal, a 14% increase from the previous year. In the fall, undergraduates increased by 24% and graduates increased by 29%. Not only has NCWU exceeded their goal in registrations, overall headcount increased as well.

Unique Fact

For campaigns like this, Viamark uses what we call our Tradigital approach. Tradigital uniquely combines anchored traditional messaging that drives broad repetition with digital messaging for targeted emotional engagement.

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Summer II: Comparison to this time last year:

• Registered hours:
• ~~Undergraduate: 112% of goal!  12% increase!‍
• ~~Graduate: 103% of goal!  14% increase!‍
• Total Students:
• ~~Undergraduate: 9% increase!‍
• ~~Graduate: 11% increase!
• Not only is NCWU exceeding their goal, they are also seeing growth in headcount!

‍Fall Trends: Comparison to this time last year:

• Registered hours:
• ~~Undergraduate: 33% increase!‍
• ~~Graduate: 26% increase!‍
• Total Students:
• ~~Undergraduate: 24% increase!‍
• ~~Graduate: 29% increase!