WOMEN

September 20, 2023

•

min read

Women – can you live without them?

WOMEN!!!! There are some that say you can’t live with them but there’s not a business that can survive without them. Today's women have emerged as a more powerful consumer force than ever.They now control $3.3 trillion in consumer spending, are responsible for 80% of household buying, control more than 50% of the wealth in the U.S., make 62% of all car purchases and take more than 50% of all business trips. (Ketchum Global Brand Marketing)

‍This group of potential customers is just waiting to be influenced to buy your product. Yet many marketers fall short in fully recognizing and reaching them, treating women as a niche instead of drivers of purchase decisions.Moreover, connecting to women and, especially, the critical demographic of women aged 25-54, grows increasingly challenging. This is because the average woman juggles a constant mix of career, family and self-care decisions at any given moment.She is a career woman, mother, wife, friend, grocery shopper, taxi driver, juggler, maid, butler, listener, personal fan at all sporting events & recitals, social planner for all, and health care consultant, this segment of the population has very little time to do much else. Women ages 25-54 have moved into another multi phase… Multi-Minding Woman.What is "multi-minding"? It is the state of mind for today's typical 25-54-year-old woman, who constantly deals with the many dimensions of her life. These women have moved from "multi-tasking" to a new level of activity - "multi-minding." As a result, they have little time for commercial messages (Ketchum Global Brand Marketing).

‍When this consumer finds the time to shop, it’s extremely important that businesses know how to advertise to this segment and make it simple to buy from them. What makes them take a second look at an ad, a shelf tag, an item, or a service provider. What would make her change a habit, or try something new? Can you put yourself in her shoes and think like she thinks? Would you want to? You’ll be glad you did.

‍Terri Bock - ViaMark Jacksonville

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